SureSmile

The Client:

SureSmile is a company that provides innovative orthodontic technology solutions. Their primary product is SureSmile, a digital orthodontic treatment planning system that uses advanced 3D imaging and software to create customized treatment plans for patients undergoing orthodontic treatment, such as braces or clear aligners.

SureSmile technology enables orthodontists to digitally plan the movement of teeth with precision, allowing for more efficient and effective treatment outcomes compared to traditional orthodontic methods. The system utilizes computer-aided design (CAD) and computer-aided manufacturing (CAM) technologies to design custom braces and archwires tailored to each patient's unique dental anatomy.

Some key features and benefits of SureSmile technology include:

1. Predictable Treatment: SureSmile's digital planning software allows orthodontists to visualize and simulate the anticipated movement of teeth, helping them plan treatment more accurately and predictably.
2. Reduced Treatment Time: By optimizing the movement of teeth, SureSmile aims to reduce the overall duration of orthodontic treatment compared to traditional methods.
3. Improved Precision: The use of advanced 3D imaging and digital planning tools enables orthodontists to achieve greater precision in tooth movement, resulting in more desirable treatment outcomes.
4. Enhanced Patient Experience: SureSmile offers options such as clear aligners, which can provide a more discreet and comfortable orthodontic treatment experience for patients.

Overall, SureSmile technology represents a significant advancement in the field of orthodontics, providing orthodontists with tools to plan and execute treatment more effectively while improving the overall patient experience.

‍

The Project:

The project focused on Ecommerce optimization across numerous markets and languages to increase sales and improve purchase conversion. Overall we focused on improving various aspects of an online store to maximize its performance and effectiveness in driving sales, conversions, and overall profitability. It involves employing strategies and techniques to enhance the user experience, increase traffic, and optimize the conversion funnel to ultimately generate more revenue. Here are some key areas of ecommerce optimization:

1. Website Design and User Experience (UX): Creating a visually appealing, intuitive, and user-friendly website design to make it easy for visitors to navigate, find products, and complete purchases. This includes optimizing page layouts, navigation menus, search functionality, and mobile responsiveness.
2. Product Presentation and Merchandising: Optimizing product pages with high-quality images, detailed descriptions, and persuasive copy to effectively showcase products and highlight their features and benefits. Implementing product recommendations, upselling, and cross-selling strategies to encourage additional purchases.
3. Site Performance and Speed Optimization: Ensuring that the website loads quickly and performs well across different devices and browsers. This involves optimizing images and other media files, minimizing server response times, and leveraging caching and content delivery networks (CDNs) to improve page load times.
4. Search Engine Optimization (SEO): Optimizing website content, metadata, and structure to improve visibility in search engine results and attract organic traffic. This includes keyword research, on-page optimization, link building, and technical SEO enhancements.
5. Conversion Rate Optimization (CRO): Analyzing user behavior, identifying conversion bottlenecks, and implementing strategies to improve conversion rates at various stages of the customer journey. This may involve A/B testing, multivariate testing, and usability testing to optimize landing pages, product pages, checkout process, and calls-to-action (CTAs).
6. Payment and Checkout Optimization: Streamlining the checkout process to minimize friction and reduce cart abandonment rates. This includes offering multiple payment options, providing guest checkout options, simplifying form fields, and implementing trust signals such as security badges and customer reviews.
7. Customer Service and Support: Providing excellent customer service through multiple channels, including live chat, email, and phone support, to address customer inquiries, resolve issues, and enhance the overall shopping experience.
8. Analytics and Performance Tracking: Monitoring key performance metrics such as traffic sources, conversion rates, average order value, and customer lifetime value using web analytics tools. Analyzing data insights to identify opportunities for improvement and make data-driven decisions.

Ecommerce optimization is an ongoing process that requires continuous testing, analysis, and refinement to adapt to changing market trends, customer preferences, and technology advancements. By focusing on these key areas, we were able to optimize their online presence and drive sustainable growth and profitability.

‍

The Results:

The project has had a signifcant impact of driving new acqusition channels across all Tier 1 and Tier 2 markets. We are currently expanded the program into all international markets.

‍