Sprint Mobile

The Client:

Sprint Corporation was a telecommunications company that provided wireless services in the United States. However, as of 2020, Sprint is no longer operating as an independent entity. In April 2020, T-Mobile US completed its merger with Sprint Corporation, effectively absorbing Sprint's operations into T-Mobile.

T-Mobile US, Inc., commonly known as T-Mobile, is now one of the largest wireless network operators in the United States, offering wireless voice, messaging, and data services. The merger between T-Mobile and Sprint was a significant development in the telecommunications industry, consolidating two major players and reshaping the competitive landscape.

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The Project:

We provided fully customised digital visibility, automated sales & marketing and POS integration across 1,500 franchise locations. From design to implementation we managed all aspects of tools, platforms, and strategies specifically designed to support sales & marketing efforts within theor owned and franchise businesses. Franchises are businesses that operate under a parent company's brand and business model, and franchise marketing technology aims to help both the franchisor (parent company) and franchisees (individual business owners) effectively market their products or services.

Key components of the industry-first technology we built and managed include:

1. Brand Management: Tools for maintaining brand consistency across all franchise locations, including brand assets, guidelines, and messaging.
2. Local Marketing Support: Platforms that enable franchisees to customize marketing materials and campaigns to suit their local market while still adhering to brand standards.
3. Marketing Automation: Software that automates repetitive marketing tasks, such as email campaigns, social media posting, and customer communications, to save time and improve efficiency.
4. Customer Relationship Management (CRM): Systems for managing customer data and interactions, allowing franchise businesses to track customer behavior, personalize communications, and nurture relationships.
5. Analytics and Reporting: Tools for measuring the effectiveness of marketing campaigns and initiatives, providing insights into customer engagement, sales performance, and return on investment (ROI).
6. Digital Marketing: Platforms and services for online marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.
7. Franchisee Training and Support: Resources and training programs to educate franchisees on marketing best practices, help them leverage marketing technology effectively, and provide ongoing support.

Overall, this sales and marketing technology plays a crucial role in helping franchisors and franchisees collaborate efficiently, maintain brand consistency, reach local audiences effectively, and drive business growth across multiple locations.

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The Result:

Within 8 months we were able to demonstrate an average incremental gain of 18% in gross profits across every location.

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